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Mickey Mehta ups fitness quotient through strategic alliance with Talwalkars

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Holistic health guru and corporate life coach, Dr. Mickey Mehta, announced a strategic alliance with Talwalkars Better Value Fitness Limited (Talwalkars), one of Asia’s largest fitness companies. The two titans of fitness and wellness have partnered in a global endeavour to start a wellness revolution. The agreement was signed by Dr. Mickey Mehta and Mr. Prashant Talwalkar, MD & CEO of Talwalkars at St. Regis Hotel, this afternoon.

 (From L to R) Holistic health guru, Dr. Mickey Mehta signed the agreement with Mr. Prashant Talwalkar, MD & CEO of Talwalkars Better Value Fitness Limited. Image source: Supplied
(From L to R) Holistic health guru, Dr. Mickey Mehta signed the agreement with Mr. Prashant Talwalkar, MD & CEO of Talwalkars Better Value Fitness Limited. Image source: Supplied

With the health and fitness industry evolving, Mickey wants to bring a holistic offering to the fitness industry.  With Mickey Mehta’s branded workout programs, products, services, wellness intellectual properties and Talwalkar’s organizational strengths, infrastructure and national network, both brands complement each other and will collectively grow to reinvent fitness standards.
 
The visionary guru plans to revolutionize the usual gym workout, by transforming the mindsets from conventional fitness modalities to adopting ancient wellness wisdom & philosophies. Today Mickey has 15 wellness centres across Mumbai propagating Mickey’s wellness programs. With Talwalkars’ industry leadership and national footprint of over 220 fitness centres, this partnership will leverage Talwalkar’s infrastructure to promote Mickey’s signature wellness offerings and branded IPs.

Some of Mickey’s signature wellness offerings and branded IPs include wellness foods, nutraceuticals, fitness/sports merchandise and programs such as ‘Learn swimming in 24 hrs’, ‘Grow Tall with Mickey Mehta’, ‘Be stronger, Live longer- Age Reversal Program’ and most importantly Mickey’s ‘Eco-friendly Go Green Workouts’.
 
Prashant Talwalkar, MD and CEO of Talwalkars commented, “We believe in Mickey’s vision and want to create more value through wellness foods, nutraceuticals, merchandise, digital Mickey and Mickey’s IPs and services via the Talwalkars network. We are excited about this partnership, and believe this synergy will benefit not only our audiences in the markets we directly impact but thousands of people pan India.”



 

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