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‘Hichki’ special screening arranged for Brad Cohen in the US

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Mumbai: Actress Rani Mukerji is organising a screening in the US for the real-life inspiration of her forthcoming film “Hichki”, popular motivational speaker Brad Cohen, and his students.

In the movie, Rani plays a teacher living with Tourette syndrome. It is inspired by Cohen’s real-life story, wherein he turned his nervous system disorder to an advantage.

‘Hichki’ director Siddharth P Malhotra said in a statement: “Brad’s life story is now a Bollywood movie and, of course, he is thrilled to see his journey releasing in India. Rani has read Brad Cohen’s book ‘Front of the Class: How Tourette Syndrome Made Me the Teacher I Never Had’ and has researched the story of his life thoroughly for authentic portrayal of her character.

“Rani wants Brad and his students to watch the film and she will be organising a special screening for him and his students. Brad is well aware of Rani’s stellar body of work as an actor and that makes the film screening more special as he knows Rani has given it her all to bring his story to life.”

The actress will be seen as Naina Mathur who has Tourette Syndrome, which forces an individual to make involuntary repetitive movements or sounds. “Hichki” focusses on turning disadvantages into opportunities and staring down at challenges that life throws at one and ultimately winning over them.

Produced by Maneesh Sharma under the Yash Raj Films banner, the movie is set to touch the hearts of audiences when it releases on March 23.

YRF head honcho Aditya Chopra is said to have been convinced by the marketing and distribution team at the banner that “Hichki” needs a release window that could bring in more audience.

Producer Maneesh Sharma said in a statement: “The multiple screenings of ‘Hichki’ saw outstanding reactions. The audience in attendance have called it one of the best content driven and heartwarming movies to ever come out of YRF. So naturally, the reaction of the team is that does Hichki currently have the best release date to get an extended run in cinemas across India.”

He described it as an “out and out family movie that will entertain audiences across all age groups”.

“The YRF team decided that 23 March, 2018 is the best release date for ‘Hichki’, especially given the post exam scenario for students and families – the most relevant target audience for this film,” Sharma added.

Manan Mehta, Vice President – Marketing and Merchandising, YRF said: “With exams out of the way, March 23 gives us the opportunity to reach out to and speak to the youth, especially school students, and their families as this film is extremely relevant to them.”

Rani plays Naina Mathur, who has a nervous system disorder, Tourette Syndrome that forces an individual to make involuntary repetitive movements or sounds.

Directed by Siddharth P Malhotra, the film essentially is about staring down at challenges that life throws at one and ultimately winning over them, apart from being a subtle reminder about discrimination that exists in our society.

It highlights this through the story of Naina, who faces discrimination from society that firmly believes she cannot be a teacher because of her disorder.

(editor@thebigbinge.com)



 

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